How Video Commerce is Reshaping Customer Engagement Far Beyond Social Media
Let’s face it, video is everywhere you look. With 87 percent of customers starting their product searches on e-commerce stores, the integration of interactive video content on product pages, landing pages, and throughout the online shopping experience is no longer a futuristic notion — it’s …
The New Retail Media Playbook for Earning Long-Term Brand Investment
Retail media networks (RMNs) are projected to generate $62 billion in ad spend this year. But behind the headline numbers, intensifying pressures and new competitors are forcing them to prove greater value. With rising ad costs and inconsistent insights, advertisers are questioning the return they …
Why Retailers Can’t Afford a Bad Delivery Experience
In recent years, the blame game around shipping mishaps has shifted. According to a recent report from UPS Capital Insurance Agency, Inc., only 39 percent of surveyed consumers now blame shipping providers for delivery issues — a stark contrast to 83 percent in 2022. This …
Gildan Activewear to Buy Hanesbrands for $2.2 Billion
U.S. undergarments maker Hanesbrands has been bought by Canadian firm Gildan Activewear in a $2.2 billion agreement, the companies announced Wednesday. Gildan, whose brands include Anvil, Gildan, American Apparel, Peds, and Gold Toe, will pay about $6 per Hanesbrands share. The companies said the transaction …
How Trade Policy Uncertainty is Disrupting Retail Hiring
The retail sector, like much of the rest of the economy, is in a holding pattern, waiting for tariff policy to clarify and the path ahead to become clear. Retailers face unique challenges even in the best of times: high turnover, issues that arise in …
AI Can’t Fix a Poor Data Foundation: Brands Need to Get Their House in Order First
At this point, your brand has likely implemented an artificial intelligence tool, or five, in hopes of achieving better campaign performance, predictive targeting or dynamic creative, just to name a few. It’s clear that AI is dominating industry conversations and has proven to be a …
Teen Jewelry Retailer Claire’s Files for Bankruptcy Again
Claire’s, once a staple for mall-going tweens and teens, filed for bankruptcy for the second time in seven years on Wednesday, multiple news outlets reported. The company faces about $500 million in debt. CEO Chris Cramer called the decision difficult but necessary in a statement. …
Smart Service at Scale: How Contact Center Intelligence is Powering the Next Era of Retail
Retailers today face relentless pressure to meet rising customer expectations while managing shrinking margins. In this environment, the contact center is a strategic engine for brand differentiation and loyalty where every interaction is compared with the customer’s last best conversation. And the key to unlocking …
Starbucks CEO Says Turnaround Effort is ‘Ahead of Schedule’
Ten months after taking the helm as CEO and chairman of Starbucks and declaring that a massive reset was on the horizon, Brian Niccol told investors during a third-quarter earnings call Tuesday that his company’s turnaround efforts were “ahead of schedule” after several quarters of …
Key Takeaways for Retail CTOs and the C-Suite in the Age of AI
Retailers today face a perfect storm: economic uncertainty, evolving tariffs, and fast-shifting customer expectations. In response, artificial intelligence investment is accelerating. However, despite the momentum, research shows only 28 percent of executives feel they’re using AI effectively, while in retail, one-third of companies have yet …