Target Leads US in Trademark Applications Amid Private Label Push
Joe Keenan
Target filed more trademark applications than any other company in the U.S. last year, reflecting its aggressive push to expand its private-label portfolio amid a competitive retail landscape. Target Brands Inc., the Minneapolis-based retailer’s subsidiary, submitted 525 trademark applications to the USPTO in 2024, the …
How Tariffs Are Forcing a Strategic Reset Across the Retail Supply Chain
Rodney Manzo
The global supply chain has been tested repeatedly in recent years, from pandemic shortages to disruptions in the Suez and Panama Canals. While many retailers made progress managing their supply chains after those challenges, now tariffs are testing them again. Before the United States’ new …
How ESW Optimizes Inventory Management for Worldwide E-Commerce
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rachel De Los Santos, senior director of client success at ESW, the global direct-to-consumer e-commerce leader. Listen in as De Los Santos provides an overview of her role (1:05), ESW’s business offerings for …
Sephora Partners With Lyft to Drive Shoppers to its Stores
Marie Albiges
Sephora is rolling out a unique experience during its sales event next week, offering consumers in select cities up to $20 in Lyft credits to go to a Sephora store and shop, the company said in a press release Tuesday. Once at the stores, the …
Back-to-School 2025: Marketing Through Chaos in a World That Won’t Slow Down
Bradley Keefer
If you’re in marketing right now, you’re likely exhausted. You’re not just running campaigns, but also fighting economic headwinds and answering to competing voices. You’re reforecasting weekly and your media plan is now on its fifth iteration. You finally earned more shelf space or a …
Report: Retailers Lose Millions Annually to Invisible Internet Failures
Leo Vasiliou
Let’s start with the bad news: if your website or app slows down during a sale, a product launch, or a major inflection point, consumers won’t wait. They’ll bounce. They might complain — in a DM if they like you; in public if they don’t. …
How Leading Australian Retailers Are Elevating Gifting and Driving Revenue
As digital commerce continues to reshape consumer expectations, one channel is quietly driving major gains for retailers: digital gift cards. According to the 2025 Best Digital Gift Card Programs (Australian Edition) — a joint research effort by NAPCO Research and Blackhawk Network (BHN) —gift cards …
How Retailers Can Mitigate Return Policy Abuse
Doriel Abrahams
It’s no surprise that, due to the recent tumultuous economic backdrop, consumers are shifting their shopping habits to find the best deals, choose brands that have lenient return policies, and make the most of the money they do choose to spend. A recent survey of …
Optimizing Retail Results Through Analytics and Data
Amber Hovious
In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business decisions. Success belongs to retailers that harness the power of data, turning insights into action to elevate customer experiences, streamline operations, and maximize profitability. Luxury U.K. brand Selfridges …
Immersive Technologies Help Retailers Boost Conversions and Reduce Returns
Kosta Popov
Visuals are crucial in retail, with many brands looking for new ways to effectively demonstrate their products. Immersive technologies like 3D visuals and augmented reality (AR) are revolutionizing the shopping experience, helping retailers drive sales and minimize returns. Let’s explore how these innovations make a …
