Microsoft’s New Email Deliverability Rules Make DMARC Essential
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Microsoft’s new email deliverability requirements align with Google and Yahoo’s on DMARC being essential, but otherwise are different. Here’s what Microsoft wants to see from senders… …
6 Ways that Subject Line Writing Has Changed
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing. …
Email Marketing Trends for 2024: Competitive Differentiators
Offering the biggest reward for the least risk, these 7 email marketing tactics and technologies are rated as low adoption but high impact by our digital marketing experts. …
Email Marketing Trends for 2024: Proven Essentials
These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …
Inbox Tabs Become Standard: What Marketers Need to Know
Apple Mail adds tabs, making tabs a near-universal inbox feature. What does this mean for marketers? And how are Apple Mail’s tabs different? …
Critical Apple Mail Changes & When They’ll Impact Marketers
Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. …
How a CDP enables brands to know their customers and build trust using identity resolution
Find out what identity (ID) resolution is, how it helps unify customer identities to enhance personalization and engagement, and how a CDP enables identity resolution for better customer insights and targeted marketing …
Can No-Code Emails Be Accessible?
No-code email builders can help you cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for brands that shouldn’t be overlooked. …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
Email Marketing Trends for 2024: Unproven Opportunities
Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …
