Key Lead Nurturing Campaigns by Industry
Roop
Some lead nurturing campaigns are fairly universal, easily finding an effective role in nearly any business. However, most industries have unique products and customer behaviors that can benefit from their own specific nurture flows. Let’s discuss some important nurture campaigns that are common in …
Using AI Subject Line & Copywriting Tools Successfully
Machine learning tools like Persado and Jacquard were writing promotional email subject lines and other copy long before generative AI came along. But unlike genAI, which is primarily about saving time, machine learning-powered copywriting tools are all about increasing performance. What words and phrases …
Welcome Email Best Practices: Making a Great First Impression
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are nine best practices to follow: 1. Send …
The Bridge to an Omnichannel Digital Marketing Future: 3 Foundational Pieces
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move …
Alt Text: Best Practices & Evolving Concerns
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text …
The Bridge to an Omnichannel Digital Marketing Future: 3 Foundational Pieces
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move …
Alt Text: Best Practices & Evolving Concerns
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text …
13 Warning Signs of Email Deliverability Problems Ahead
Nothing harms email marketing performance faster than having email deliverability problems. Here are 13 warning signs to watch out for, so you can catch issues before they become big problems. …
AI-Generated Images: Generative AI Concerns & Opportunities for Marketers
Generative AI can be a powerful tool for creating images, but has 4 major drawbacks. Because of those, we see 4 strong use cases for marketers… …
Email Newsletters: The New Best Practices
When we overhaul our clients’ email newsletters, here are the 9 changes our Creative Services & B2B teams at Oracle Digital Experience Agency recommend most often. …
