Making Seasonal Adjustments to Automated Campaigns to Boost Results
Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …
Lead Nurture Campaigns Every B2B Brand Needs
B2B brands, do you use all 4 of these vital lead nurture campaigns? …
Why Your AI Solutions May Not Be Working as Expected
AI solutions fail for a variety of reasons. We explore the 8 most common reasons. …
Are You Treating Your Digital Marketing Like Advertising?
Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them. …
Messaging & Content Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas, which range from promotional to non-promotional, and from brand-centric to customer-centric. …
Understanding Email Deliverability: Key Factors & Key Issues [with on-demand webinar]
Email deliverability has changed radically over the years. Today, it’s driven by these 7 factors… …
Microsoft’s New Email Deliverability Rules Make DMARC Essential
Microsoft’s new email deliverability requirements align with Google and Yahoo’s on DMARC being essential, but otherwise are different. Here’s what Microsoft wants to see from senders… …
6 Ways that Subject Line Writing Has Changed
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing. …
Email Marketing Trends for 2024: Competitive Differentiators
Offering the biggest reward for the least risk, these 7 email marketing tactics and technologies are rated as low adoption but high impact by our digital marketing experts. …
Email Marketing Trends for 2024: Proven Essentials
These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …