Category: Image

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …

B2B brands, do you use all 4 of these vital lead nurture campaigns? …

AI solutions fail for a variety of reasons. We explore the 8 most common reasons. …

Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them. …

For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas, which range from promotional to non-promotional, and from brand-centric to customer-centric. …

Email deliverability has changed radically over the years. Today, it’s driven by these 7 factors… …

Microsoft’s new email deliverability requirements align with Google and Yahoo’s on DMARC being essential, but otherwise are different. Here’s what Microsoft wants to see from senders… …

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing. …