Category: Image

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …

Offering the biggest reward for the least risk, these 7 email marketing tactics and technologies are rated as low adoption but high impact by our digital marketing experts. …

These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …

Apple Mail adds tabs, making tabs a near-universal inbox feature. What does this mean for marketers? And how are Apple Mail’s tabs different? …

Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. …

Find out what identity (ID) resolution is, how it helps unify customer identities to enhance personalization and engagement, and how a CDP enables identity resolution for better customer insights and targeted marketing …

No-code email builders can help you cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for brands that shouldn’t be overlooked. …

Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …

Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …

These are the marketing books we find ourselves recommending most often to the hundreds of digital marketing and communications experts here at Oracle Digital Experience Agency. …