Category: Image

With extreme weather events like blizzards, hurricanes, and wildfires becoming much more common, brands need to be better prepared to send their customers messages to help them both prepare for these events and stay informed afterward. …

What to test and which victory metric to use, plus 10 benefits of website testing and marketing optimization. …

Get answers to pressing email deliverability questions about Apple’s Mail Privacy Protection, Link Tracking Protection, Gmail pre-fetching, the retirement of email accounts by inbox providers, and more. …

Three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences. …

These 3 key email marketing insights can boost your performance next holiday season, as well as increase your results during other peak promotional seasons in 2024. …

This holiday season, you’ll want to be mindful of these macro economic and channel factors when gauging email program success, according to Oracle Digital Experience Agency experts. …

Check out the most recent award-winning campaigns by Oracle Digital Experience Agency clients. These 4 MarCom Awards, 3 W3 Awards, and MediaPost Email Insider Award bring our total to more than 50 awards won in recent years. …

Oracle’s agency services group has changed its name to Oracle Digital Experience Agency to better represent its existing scope of services, plus its new offerings, which include the support of more marketing channels and more Oracle products. …

Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns. Here are 7 reasons to consider hitting pause, plus 2 alternatives… …

To help inspire you, we examined Leap Day campaigns from the past four occurrences and identified five major themes. …