AMP for Email: The Present & Future of the Standard
Roop
Launched in 2019, AMP for email promised to bring standards-based interactivity and real-time content to inboxes. However, most brands have found that reaping those benefits are impossible given the current barriers. …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
When to Use Retina Images in Emails and When to Avoid Them
Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Get a better idea of when this is by reading more. …
Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]
Organizations can face many challenges in getting a CDP implemented, including confusion around exactly what a CDP is, understanding the most popular and powerful CDP use cases, and getting buy-in from all stakeholders. …
Mastering Retargeting: 5 Essential Strategies for Digital Marketers
During my more than two decades working with clients, I’ve identified five indispensable practices that can help you elevate your retargeting game. Let’s discuss each of them. …
A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
Learn whether you should be A/B testing or multivariate testing to properly optimize your website. …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
3 Benefits of a Customer Data Platform
As brands excitedly explore ways to deploy AI and ML to improve their omnichannel experiences, they’re quickly discovering serious limitations because of how scattered their customer data is. The solution is a customer data platform. …
Email Marketing Trends for 2024: Competitive Differentiators
Offering the biggest reward for the least risk, these 7 email marketing tactics and technologies are rated as low adoption but high impact by our digital marketing experts. …
Email Marketing Trends for 2024: Unproven Opportunities
Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …
