Very few brands have chosen to use annotations and schema to enhance their email campaigns' envelope content. Now it's being automatically applied by Gmail and Yahoo with mixed results at best.
With accessibility and inclusive design becoming major digital marketing design trends, the emphasis on making email campaigns more voice-friendly has grown. However, doing so is not without some contradictions and compromises.
These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master.
Launched in 2019, AMP for email promised to bring standards-based interactivity and real-time content to inboxes. However, most brands have found that reaping those benefits are impossible given the current barriers.
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey.
Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Get a better idea of when this is by reading more.
Organizations can face many challenges in getting a CDP implemented, including confusion around exactly what a CDP is, understanding the most popular and powerful CDP use cases, and getting buy-in from all stakeholders.
During my more than two decades working with clients, I’ve identified five indispensable practices that can help you elevate your retargeting game. Let’s discuss each of them.
Learn whether you should be A/B testing or multivariate testing to properly optimize your website.
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey.