Category: Image

Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. …

The holiday season is a stress test for every B2C organization, as well as their systems. Oracle Unity, our customer data platform (CDP), passed this stress test with flying colors. …

Brands are increasingly focusing on collecting more zero-party data via signup forms, profile pages, polls, and other forms of progressive profiling. It sounds simple, but creating questions and interpreting the answers can easily go wrong. …

What has worked for account-based marketing programs in the past aren’t necessarily working today. Businesses and technology have evolved in recent years, so account-based marketing practices need to evolve as well. Here’s how… …

The American Privacy Rights Act (APRA) may establish a national comprehensive privacy law in the US. While that bill winds its way through Congress, facing revisions and uncertain passage, marketers must comply with an ever-growing list of state-level privacy laws from California, Texas, Florida, and …

Very few brands have chosen to use annotations and schema to enhance their email campaigns’ envelope content. Now it’s being automatically applied by Gmail and Yahoo with mixed results at best. …

With accessibility and inclusive design becoming major digital marketing design trends, the emphasis on making email campaigns more voice-friendly has grown. However, doing so is not without some contradictions and compromises. …

These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …

Launched in 2019, AMP for email promised to bring standards-based interactivity and real-time content to inboxes. However, most brands have found that reaping those benefits are impossible given the current barriers. …

Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …